Expanding the Circle
The Cradle 2025 Annual Report
Explore the 2025 Annual Report
A Letter from Our CEO
The Cradle’s President and CEO, Jason Friedman, reflects on 2025 and shares insights on The Cradle’s future.
Walking Alongside You
The Cradle walks with those navigating how to best support themselves, their children and their families.
Building Families
Building families through adoption can be beautiful and complex. Adoption is not a moment; it is lifelong.
Supporting Lifelong Journeys
We are here to serve anyone touched by adoption — whether placement was through The Cradle or not.
Community Support
Our community of supporters demonstrated remarkable generosity and dedication.
Financial Information
Amidst this pivotal moment in our history, we strategically invested in expanding services to the community.
A Letter from Our CEO
With gratitude,
Jason Friedman
President & CEO
Walking Alongside
Life is not a straight line. Decisions around parenting, adoption and family life are complex and filled with emotion. The Cradle supports those seeking guidance and care, from expectant parents considering their options to families growing through adoption and those participating in our home visiting programs. This year, we strengthened and broadened our services to walk alongside even more children and families with the support they need at every step.
Expectant parent inquiries through our 24/7 Helpline
Clients who received options counseling to help them explore parenting or adoption
From public support to cover counseling and other services for expectant parents
Admissions to The Cradle’s Interim Care
Days babies spent on average in interim care
Building Families
The Cradle helps build families through adoption, providing steady guidance, practical education and compassionate support. Our work helps parents navigate each step, ensuring children and families are surrounded by a strong circle of support.
Families began their adoption journeys at an information session
Black or biracial children placed with Black or biracial Cradle adoptive parent(s)
Placements with LGBTQ+-identifying families in The Cradle domestic program
Cradle domestic placements
Agency-assisted placements
Intercountry placements
Supporting Lifelong Journeys
Individuals and families face questions and challenges at every stage of life. The Cradle provides guidance, therapy and resources to help children and families grow and thrive. Our post-adoption services offer support and connection for anyone in the adoption circle, whether the adoption was facilitated by The Cradle or not.
Therapy sessions
Inquiries for post-adoption services
Post-adoption services provided
New StageWise Parenting accounts created
StageWise Parenting webinar and course enrollments
Community Support
In a year defined by opportunity and transformation, our community of supporters stepped forward to meet the moment. In FY25, we raised $2.17 million to sustain and strengthen The Cradle’s services for children and families. With 63% of revenue unrestricted, this support provided the critical flexibility to respond in real time – ensuring stability while advancing our work to meet evolving needs.
Individual giving remains a cornerstone of our funding, representing 65% of total revenue. Fifty-eight percent of gifts were $100 or less, underscoring the power of collective giving. We are proud to maintain a 67% donor retention rate – a reflection of deep trust and enduring commitment of those who stand alongside us year after year.
Together, these contributions do more than sustain operations – they allow us to show up for families with the care, support, and resources they need, when it matters most. Thank you for meeting this moment with us.
Supporters who trusted us to transform their generosity to life-altering impact
Raised for infant care, adoptive and expectant parent services, and operations
New donors who joined The Cradle community
Raised to support families during the holiday season
Of annual revenue was unrestricted, offering flexibility for wherever it’s needed most
Of revenue from individuals, the largest revenue source
Donor Roll
We strive to be complete and accurate in recognizing the generosity of our Cradle community. We regret any omissions or errors. Please contact our development team at cradlefoundation@cradle.org with any corrections.
*Gift is a bequest or donor has passed since making their gift.
$25,000+
$10,000-$24,999
$5,000-$9,999
$2,500-$4,999
$1,000-$2,499
Up to $999
Honorees
In Memory
Financial Information
Expenses
(in thousands)
Revenue
(in thousands)
-
Management and General $1,467
-
Client Services $ 1,485
-
Nursery $805
-
Outreach and Communications $667
-
Fundraising $409
-
StageWise Parenting $251
-
TOTAL $5,084
-
Public Support* $2,197
* includes public support, released restricted donations and in-kind support.
-
Draw from Endowment $1,932
-
Program Fees $982
-
Other** $159
** includes income from interest and dividend.
-
TOTAL $5,270
